COPY / PRODUCT DEVELOPMENT - MOOIWATBLOEMENDOEN.nl
Meet MR.LILIUM.
An exclusive and natural shaving soap for men, featuring the healing properties of the lily.
In ancient times, people prepared oils and balms using the petals of the white Madonna lily (Lilium Candidium), which has healing and antiseptic elements. A descendant of this ancestral lily has been used as the main ingredient for MR.LILIUM, to celebrate the Lily as flower of the month June.
Released as a one-off limited edition and at The New York Barbers, ‘the traditional men’s only barbershop for the real gentleman’ in Rotterdam, men could book and experience the MR.LILIUM Shave throughout the month of June.
RESULTATEN
Press coverage in a.o.:
Harper’s Bazaar
ELLE
Esquire
Men’s Health
Quote
Winq Magazine
Volkskrant Magazine
CREDITS
Client: Flower Council, mooiwatbloemendoen.nl
Agency: Gardeners
Concept and branding: Kim Triesscheijn, Jarr Geerligs, Flower Council
Copy spoken word film: Kim Triesscheijn
Product designer: Katja Gruijters
Grower: Gerben Ravensbergen of Lilies of Life
Director: Mathilde Karrer
Production company: Hotel Rebel